Product performance, the end of ‘the era of the soft claim,’ mood boosters, and ‘transparency in sustainability', are just some of the most impactful ingredient formulation trends for the year ahead, says Univar Solutions' Tom Flatley.
Consumer interest in skin-friendly beauty products continues its rise, prompting an acceleration in microbiome claims validation and product testing both in vitro and in vivo, say testing experts.
Beauty manufacturers are increasingly looking to substantiate more traditional and mainstream claims like moisturising with clinical data as consumer expectations shift and competition hots up, says an executive from Eurofins Cosmetics and Personal Care.
![Industry must ensure microbiome claims are backed by sound science, particularly as the movement continued its rise with interest in categories like scalp care, ageing skin and baby care [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/24/microbiome-friendly-beauty-on-the-rise-but-data-must-be-validated-and-meaningful-says-mymicrobiome/15442174-1-eng-GB/Microbiome-friendly-beauty-on-the-rise-but-data-must-be-validated-and-meaningful-says-MyMicrobiome.jpg)
![Interest in human studies was rising especially fast as brands and manufacturers seek real-life efficacy and claims data [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/skin-microbiome-claims-testing-rising-fast-in-vivo-and-in-vitro-says-atlantia-clinical-trials-and-labskin/15258649-1-eng-GB/Skin-microbiome-claims-testing-rising-fast-in-vivo-and-in-vitro-says-Atlantia-Clinical-Trials-and-Labskin.jpg)
![Beauty manufacturers increasingly want instrumental data on mainstream benefits like moisturising, SPF and anti-ageing to make on-pack claims [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/30/cosmetic-claims-substantiation-rising-for-mainstream-benefits-like-moisturising-says-eurofins/13054086-1-eng-GB/Cosmetic-claims-substantiation-rising-for-mainstream-benefits-like-moisturising-says-Eurofins.jpg)
